Pausing a campaign does not necessarily hurt the performance, per se. However, there are some points that you should take into consideration

Learn about the difference between Target CPA and Target ROAS bidding strategies in Google Ads, and when to use each one.

Tracking calls as a conversion when running a campaign on Google Ads is specially important for service businesses.

Google has recently enabled users to see all ads by a certain company when they see their sponsored ad on search results. This is only...

While contact forms are usually a more common type of landing page for B2B advertising, but they don't always work for every keyword.

When you use smart bidding strategies such as Target CPA or Target ROAS in your Google Ads campaigns, Google uses the conversions and...

Google Ads had recently added a new feature to its Keyword Planner tool to help you organize keywords into ad groups. The new feature in...

In this video, I will show how to upload and make changes to your campaigns through Google Ads Editor.

After launching your Amazon PPC campaigns, it’s important to keep track of the performance and make bid adjustments to your keywords so...

Learn about Google Ads bidding strategies and when you should use each one.

I will explain what each layer of sales funnel is and how you should use them in your Facebook Ads structure.

Choosing the correct match type for your keywords in a structural way is crucial to show your ads to the right target audience.

Learn how to create a Search campaign on Google Ads platform with examples in this step-by-step.