Amazon PPC Ads: How to Analyze and Bulk Update Keywords Bids

After launching your Amazon PPC campaigns, it’s important to keep track of the performance and make bid adjustments to your keywords so that you can actually make profit from Amazon PPC ads.

If you sell only a handful of products on Amazon, it would be easy to check the performance on Amazon advertising platform and make the necessary adjustments manually. But if your Amazon campaigns include hundreds or thousands of products, it would be almost impossible to make changes manually.

That’s where bulk upload and spreadsheets come handy!

In this video tutorial, I will explain how to analyze the performance of keywords for your Amazon campaigns through Excel or Google Sheet spreadsheets, how to make changes to keyword bids in spreadsheets, and how to bulk upload your changes to the Amazon advertising platform.

With this approach, you can make changes to thousands of items very quickly and efficiently.