Google Ads recently introduced a new feature that gives advertisers more visibility into where their ads are showing within the Google...

If you’ve been running Google Ads lately, you’ve probably heard of AI Max ; a new experimental feature (formerly known as Search Max )...

Update: The Search Max feature has been renamed to AI Max now. Google Ads has quietly rolled out a new beta feature for Search campaigns...

If you’re exploring the world of Google Ads, you’ve likely heard of Performance Max (PMax), the all-in-one campaign type designed to help...

Did you know you can use WhatsApp to communicate directly with your customers through Google Ads? With message assets , you can make it...

When running online ads, it's always a great idea to check the work of other advertisers in your industry to get ideas for your own...

When setting the bid strategy for your campaigns in Google Ads, you have the option to use a portfolio bid strategy . This approach...

About a month ago, Google disabled the ability to connect auction insights data from Google Ads to Looker Studio, which didn't sit well...

Watch this video for a complete tutorial on Google Ads Editor.

When it comes to lead generation in Google Ads, most advertisers focus on optimizing their campaigns to drive conversions. Whether you're...

A/B testing, is a powerful method to optimize your advertising campaigns. Google Ads provides robust tools to conduct these tests,...

This blog post will dissect the key components of responsive search ads (RSA) on Google Ads, providing you with the knowledge to create...

It’s very common for many advertisers to bid on their brand name on Google Ads so their website shows as a sponsored ad when someone...

Are you new to Google Ads and feeling a bit overwhelmed by the interface? Don't worry, I've got you covered! In this video, I walk you...

The goal of this video is to summarize best practices for changing primary conversion actions in Google Ads while mitigating disruption...

In the world of online advertising, understanding metrics like "absolute top of page rate" can significantly impact the performance of...

If you are an agency and you are looking to acquire a Google Partner badge, you need to have an optimization score of minimum 70% in...

Google Ads has introduced a new feature that allows users to share ad previews for Performance Max placements with individuals outside...

In today's tutorial, we'll explore a workaround for updating headlines and descriptions for your Responsive Search Ads (RSA) using Google...

In this video tutorial, I'll guide you through the process of excluding brand terms from your Performance Max (PMax) campaign in Google...