Performance Max campaigns can look great at the campaign level. You might see strong conversion volume, a good CPA, and impressive overall performance. But the campaign-level numbers don't always tell the whole story. One useful step when analyzing a Performance Max campaign is to break down performance by channel and look at where your spend and conversions are actually coming from. In some cases, you may discover that a significant amount of spend and conversions are coming

Meta Ads can distribute your ads across multiple placements, including the Audience Network. If you want more control over where your ads are shown, you can exclude Audience Network either from your overall Meta Ads setup or from specific ad sets. In the following video, I show you where to find the placement settings in Meta Ads Manager and how to exclude Audience Network from your ads.

When running Meta Ads, looking at your overall campaign performance doesn't always tell the full story. Meta can deliver your ads across different platforms, including Facebook, Instagram, Messenger, and other Meta placements. While your campaign may be performing well overall, the performance can be very different from one platform to another. Watch the Video In the video below, I walk through how to find the platform report in Meta Ads Manager and compare performance across

When managing a Meta Ads account, having a clear and consistent naming convention can make your life much easier. A good naming convention helps you quickly understand what an ad is testing, find specific ads in your account, analyze performance, and make changes without having to open every ad individually. In this article, I’ll focus specifically on how to create a naming convention for ads in Meta Ads Manager. The same concept can also be applied to your campaigns and ad s

Google Ads recently introduced a new feature that gives advertisers more visibility into where their ads are showing within the Google...

If you’ve been running Google Ads lately, you’ve probably heard of AI Max ; a new experimental feature (formerly known as Search Max )...

Update: The Search Max feature has been renamed to AI Max now. Google Ads has quietly rolled out a new beta feature for Search campaigns...

If you’re exploring the world of Google Ads, you’ve likely heard of Performance Max (PMax), the all-in-one campaign type designed to help...

Did you know you can use WhatsApp to communicate directly with your customers through Google Ads? With message assets , you can make it...

When running online ads, it's always a great idea to check the work of other advertisers in your industry to get ideas for your own...

When setting the bid strategy for your campaigns in Google Ads, you have the option to use a portfolio bid strategy . This approach...

About a month ago, Google disabled the ability to connect auction insights data from Google Ads to Looker Studio, which didn't sit well...

Watch this video for a complete tutorial on Google Ads Editor.

When it comes to lead generation in Google Ads, most advertisers focus on optimizing their campaigns to drive conversions. Whether you're...

A/B testing, is a powerful method to optimize your advertising campaigns. Google Ads provides robust tools to conduct these tests,...

This blog post will dissect the key components of responsive search ads (RSA) on Google Ads, providing you with the knowledge to create...

It’s very common for many advertisers to bid on their brand name on Google Ads so their website shows as a sponsored ad when someone...

Are you new to Google Ads and feeling a bit overwhelmed by the interface? Don't worry, I've got you covered! In this video, I walk you...

The goal of this video is to summarize best practices for changing primary conversion actions in Google Ads while mitigating disruption...

In the world of online advertising, understanding metrics like "absolute top of page rate" can significantly impact the performance of...