Keyword Planner New Feature: Organize Keywords into Ad Groups

Google Ads had recently added a new feature to its Keyword Planner tool to help you organize keywords into ad groups.

The new feature in Google Ads Keyword Planner could be a handy tool to find new keyword ideas for your existing ad groups.

The feature has apparently been live for a couple of months for some advertisers, but I just noticed it in my accounts very recently.

It’s always a good idea to review your keywords periodically to see if there are new ones that you need to add, so this tool might help you save some time.

Especially if you're running a competitior-focused campaign, this feature could help you find some more brand names to target in your ad groups.

You can even export the suggested keywords as a csv file to directly upload into Editor.

But obviously, first make sure all the suggestions make sense and are worth targeting before adding them. You probably can skip a large number of them as they might not be in line with your advertising goal.