Learn about automatically created assets in Google Ads and how you can turn them off. Are you looking for a professional to manage your...

Learn how you can create heat maps in Excel pivot tables to analyze the performance of your ad campaigns.

If you use an automated bidding strategy in Google Ads, sometimes it can be challenging to find an optimal target CPA or target ROAS for...

When you run a search campaign in Google Ads, you generally target some keywords in your campaign, so that your ad shows up when people...

When launching a new campaign in Google Ads, coming up with a budget to start with can be challenging. If you have access to historical...

When reviewing Google Ads account, having a custom columns view based on your needs and objectives can help with a more efficient...

When you configure Google Analytics 4, Search Console data is not available in GA4 by default. To connect Google Search Console and...

Setting up conversion actions in Google Ads is essential for tracking and optimizing your advertising efforts. By designating a...

Target ROAS is a powerful bidding strategy in Google Ads that allows advertisers to optimize their campaigns for revenue. It's a popular...

There are two metrics in Google Ads for [absolute] top impression share and [absolute] top of page rate that can be confusing because...

In my latest video, I create a Lead Generation campaign on Google Ads and show how I approach a campaign creation process. In the video,...

If you’re running campaigns in Google Ads, you may have seen a warning message that reads “X% of impressions are limited by your max. bid...

If you're managing multiple Google Ads accounts, you know that custom columns can be a powerful tool for organizing and analyzing your...

As a Google Ads advertiser, you're always looking for ways to improve the performance of your ads. One great way to do this is by using...

In Google Ads, manual CPC (cost per click) bidding strategy is a popular method used by advertisers to control their advertising costs....

If you're an advertiser using Google Ads, you may have noticed that Google is pushing for the use of broad match keywords in campaigns....

Are you looking to improve your control over costs and optimize your campaign performance in Google Ads? If so, you might want to...

If you run a Google Ads campaign targeting your brand keywords in it, you generally want to capture a high impression share in your...

Pausing a campaign does not necessarily hurt the performance, per se. However, there are some points that you should take into consideration

Learn about the difference between Target CPA and Target ROAS bidding strategies in Google Ads, and when to use each one.