How to Increase Impression Share for Brand Campaign in Google Ads

If you run a Google Ads campaign targeting your brand keywords in it, you generally want to capture a high impression share in your campaign so you brand ads show for almost all searches on Google.

Target Impression Share bidding strategy helps you get a high impression share but many times, the CPCs are too high.

By using Manual CPC bidding strategy, you can control your bids so they don’t go too high. But you may set your bids too low which brings your impression share down. In that case, you can use Automated Rules feature in Google Ads to increase your bids automatically until you reach the desired impression share for you campaign.

Watch the following video to learn how automated rules can help you increase the impression share for your brand campaign.

Instructor: Hamid Pasha